What is FAQ ? ( What effect does it have on SEO ? )
On many websites, there is usually a set of frequently asked questions that users frequently ask. These questions may not be very important in news websites, but they play an important role in online stores. Most sites, especially those that sell goods If they offer services, they have a section called frequently asked questions in which they answer the questions of users . Also, on some websites, at the end of the articles, a section is provided for key questions about that content and answers to them.
FAQ, commonly known as frequently asked questions, is a useful tool to improve the user experience on your website. This section allows you to answer often-asked questions about your products or services. Is this section designed only to answer users’ questions and has no other value? Do you know if the use of FAQ is limited to store websites? In the following, we will examine and explain the importance of frequently asked questions on websites and their effect on SEO.
What is FAQ ?
The frequently asked questions section FAQ refers to a set of questions that are usually asked by website users . Many sites They have a dedicated section for these questions that also provides relevant answers . This section allows users to get answers to questions on their own without calling operators and wasting time. Also , the existence of this section can help reduce the volume of calls to operators, and in turn, they will have more ability to solve specific problems of users. Questions such as how to register, the required time to process requests and orders, the method of sending goods (in online stores ), the terms of using the site’s services, and how to request the deletion of a user account, including There are issues that can be answered in this section. It should be noted that the content of this section is different depending on the type and purpose of each website.
FAQs provide you with the opportunity to get familiar with the problems and questions of your customers and sometimes lead to the fact that the defects of your system are based on Solving the questions. They are also one of your ways to reach out and connect with your audience. Therefore, you should pay special attention to them.
Why does our website have an FAQ page ?
Reasons for using our site There are FAQs, that’s enough. However, in the following, we will explain some of these reasons :
Improves user experience
No matter how organized and well-designed your website is, there are still possible questions that may arise for the user and for the visitor who is looking for a quick answer. The question is itself, this topic can be annoying. Improve the user experience ( UX) of your site by placing questions about your business on your website and making that link available.
It makes the user search better on the site.
Most of the answers to frequently asked questions probably have a page somewhere else on the website that is not easy to find. The visitor first navigates the website menus and by entering the FAQ page and then guiding him to the desired page, he spends more time on the website. We passed. On the other hand, the FAQ page creates internal links between pages, which is one of the important factors affecting SEO.
It solves many problems for users.
Page FAQ should not be just a static page, but should be dynamic and updated regularly, and in case a new section is added to your website. If something happens on your website, the user should be informed about it on this page so that the user does not have problems in his future visits to the website.
They have more priority in the list of Google search results.
The most important reason for using FAQs on our website is that Google gives importance to these questions and answers. As we said before , we can also have a frequently asked questions section for our articles. When the search term is searched (especially if the searched term is one of the frequently asked questions of our article), Google will prioritize articles with frequently asked questions when displaying search results. It gives and sometimes assigns the zero position of Google to these articles and also shows the question boxes with their answers under the link of the article. This action will increase the number of visitors and the overall rate of our website and will have a positive result on our website’s SEO.
It can be said that the FAQs …
- By meeting the needs of the users, they increase the user experience.
- Because they are ranked higher in the list of search results , they increase the traffic of your site.
- They improve site visit time and conversion rate.
How can you write a good FAQ page?
The first point is to understand your target audience. When writing questions, put yourself in the shoes of the user and see what questions will arise for your potential customers. Using related keywords helps to improve the questions a lot. When writing the answers to the questions, make sure that the links are correct, comprehensible, and correct. Your answers should be simple and short; Avoid long and confusing answers.
