What is speed optimization?
The internet is a powerful tool for businesses these days. It can help you reach new customers and increase sales, but it can also be a barrier to entry if your website isn’t optimized for speed. Speed optimization refers to the process of enhancing the speed at which a system, application, or website operates. Speed optimization is crucial for enhancing user experience and It’s a set of techniques that aim to make a website load as quickly as possible. The faster your website loads, the better it is for SEO.
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Speed Optimization
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What is website speed optimization?
Accept the fact that web users are the most bored people on the planet. If you manage to welcome the user in the first time when he encounters your site, you are the winner. If the conditions are different, the high-speed site will prefer the competitor to your site and become its guest. Be sure that you yourself will show the same reaction when facing the slowness of a site; You leave the page in frustration, go back to the Google results page, and go to another site. This is exactly the fate that happens to sites with low speed. Website speed optimization refers to the process of improving the loading time and overall performance of a website. This involves various techniques and strategies aimed at reducing the time it takes for web pages to load and become interactive for users.
Google researchers suggest page load times of less than 100 milliseconds give visitors the illusion of instantaneous website response as the visual Sensory memory processor in our brain works in bursts of 100 milliseconds. The memory store clears itself after 0.1 seconds as photoreceptor cells in the eyes transmit more information to the Occipital lobe. After all, unimpressive website performance kills a businesses’ bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives – impatience is a digital virtue! Some of most important benefits of considering website speed optimization are; Improved User Experience, Higher Search Engine Rankings, Increased Conversion Rates, Reduced Bounce Rates and Better Mobile Performance. The better the speed of a page and the shorter its loading time, the better the overall site speed will be, which depends on many factors.
Site speed is the time it takes for a page to load and is measured in seconds or milliseconds. In site optimization, the speed of each page affects only that page. Page speed depends on factors such as site server, size of page files and images for information processing. Site speed is a term that, if you have worked in the field of SEO, you have heard many times about its impact on SEO and increasing the ranking of the site. You may ask yourself what is the difference between site speed and page speed, we can say that site speed includes the general concept and the speed and loading time of the entire site, the higher the speed and the lower the loading time, the higher the ranking of your site. It will be more in Google, but page speed is actually the speed and loading time of the page of the site that the user intends to visit.
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What is online optimization?
Online optimization refers to a broad set of strategies and techniques aimed at improving the performance, efficiency, and effectiveness of online entities, such as websites, web applications, and digital content. we work from an online optimization perspective to integrate and connect all channels you are using to drive leads and results from your businesses website, search, social and communications presence. In a nutshell, optimization is the act of changing an existing process in order to increase the occurrence of favorable outcomes and decrease the occurrence of undesirable outcomes. Online optimization is a different approach, popularized within computer science, and aims at comparing the performance of a strategy that operates with no knowledge of the future (online) with the performance of an optimal strategy that has complete knowledge of the future (offline). Maximizing or minimizing some function relative to some set, often representing a range of choices available in a certain situation. The goal of online optimization is to enhance user experience, increase engagement, and achieve specific business objectives. The function allows comparison of the different choices for determining which might be “best.”
Why does site speed matter?
In the digital realm, where competition is fierce and attention spans are fleeting, website speed optimization is not a luxury; it’s a necessity. A fast-loading website ensures a positive first impression, enhances user experience, boosts search engine rankings, and drives higher conversions. As a result, it is critical for businesses to ensure that their website is effective and functional. Website accuracy and performance optimization are vital ingredients that might effect a website’s success.
Website speed, or website performance, refers to how quickly a browser is able to load fully functional webpages from a given site. Site speed is key to ecommerce success. It directly influences your conversion rates, repeat business, and search engine rankings. Poorly performing sites that render slowly in a browser can drive users away. Conversely, sites that load quickly will typically receive more traffic and have better conversion rates. And with recent changes to Google Search ranking, a fast load speed for your website is even more important as a competitive edge. Site speed is especially important in commercial websites such as store websites. People always have a skeptical look at a new online store. Their entire user experience of your website includes many things, one of which is site speed. If Your site loading slowly can cause suspicion in the user. This is one of the worst scenarios that can happen to a new store website. Internet shopping is basically a process that involves a quick search on the Internet to find the product with the best quality and the lowest price. If someone enters your website and one of the pages of your site loads slowly, it is very likely that the user is on your website page. will close and continue searching in other online stores. Nowadays, there is a lot of competition, especially in store websites, so customers will not wait for your site to load.
Website speed is a critical factor influencing user experience, search engine rankings, conversion rates, mobile performance, competitive positioning, operating costs, and advertising effectiveness. Here are the key reasons why site speed matters:
- User Experience
- Search Engine Optimization (SEO)
- Conversion Rates
- Mobile Performance
- Competitive Advantage
- Lower Operating Costs
- Impact on Advertising
Having a slow-loading website impacts your business in so many ways. It declines search engine rankings, ruins user experience, impacts sales & conversion, reduces website traffic, and increases bounce rate. A fast-loading and smoothly functioning website provides a seamless and satisfying user experience, leading to longer visit durations and increased conversions. Studies have consistently shown that fast page speed will result in a better conversion rate. In other words, the quicker a webpage loads, the more likely a user is to perform the targeted action on that webpage. Website speed is a crucial aspect of any website’s success, and it directly affects the user experience. A website that loads slowly can lead to frustrated visitors and potential loss of customers.
Does website speed affect SEO?
Yes, page speed is a key factor in SEO and can affect both mobile and desktop search engine rankings.
Every webmaster needs to think about specific user experiences as they build and maintain their website. Google doesn’t want to show slow-loading results, so faster-loading websites are generally more likely to rank higher in search engine results pages (SERPs). Every webmaster needs to think about specific user experiences as they build and maintain their website. If your website is slow, visitors are more likely to click the back button, which will affect your rankings and ultimately decrease conversions. According to Google, page loading speed became a direct ranking factor for mobile searches in July 2018. It will become a ranking factor for all pages when Google rolls out its Core Web Vitals update in June 2021. What is a Good Page Speed for SEO? A good page speed for SEO is three seconds or less. A fast-loading page speed will help your SEO efforts, as Google rewards fast sites over slow ones. Keep in mind mobile page speed as well in your optimization efforts. Site speed and SEO can sometimes go hand in hand depending on how fast the page loads. Individuals want their questions answered quickly. Going to a search engine bar is most likely the first place they’ll go to get their questions answered. Numerous studies have found a clear link between the amount of time a page takes to load and the percentage of visitors who will get bored of waiting. Google understands that the time it takes for a page to load is vital to the overall user experience. Page speed does affect SEO. As a direct ranking factor, the speed of your website influences how it will rank on Google. Page speed can also impact bounce rate and session time on your site, which also affects SEO.
Google easily tracks those behaviors (through bounces back to search engine results pages, short visits, and other signals) and is a strong signal that the page shouldn’t be ranking where it was. Across the whole web, every millisecond they can save, and every byte they don’t have to process, adds up quickly. Faster loading times (along with other important signals) can contribute to higher rankings. Page speed affects your search engine rankings because slow sites negatively affect user experience. In fact, the probability of bounce almost triples if your page takes longer than three seconds to load, according to Google. Modern sites are incredibly wieldy, and untangling that mess can make a big difference. The more files you have and the heavier they are, the longer it will take for the Googlebot to go through them. Google has repeatedly said that a fast site helps you rank better. Creating high-quality content is still the best way to rank. Because Google tends to prioritize getting relevant information to users as quickly as possible, site performance is an important factor in Google search rankings. A site’s performance on mobile devices is especially important for SEO.
You should know that Google visits your website from time to time and checks the new pages you have created. This work is called the process of indexing pages, which helps you to appear in the search results and improve your position by using SEO. But if the speed of your site is slow and the pages are loaded slowly, their indexing will happen with a longer delay. This will be important for sites that are larger and have more pages. Website speed is a crucial factor in SEO. It influences search engine rankings directly through algorithms and indirectly through user engagement metrics.
Here’s how website speed impacts SEO:
- Google’s Ranking Algorithm
- User Experience and Engagement
- Crawl Efficiency
- Mobile Optimization
- Competitive Advantage
- Technical SEO
How to optimize website speed? (Website speed optimization techniques)
Google has repeatedly stated that the speed of sites is one of the most important factors in their ranking, because it is directly related to the experience of users in using the site. This is precisely why Google unveiled the Mobile First Index algorithm in 2018. With the unveiling of this algorithm, sites had to increase the speed of their mobile version in addition to the web version. But the matter does not end here, site speed optimization has an impact on technical SEO in two ways:
Optimizing site speed and improving user experience (UX)
Increasing the speed of the site improves the user experience. If the loading speed of our site increases, the user will stay longer on the site, and this is great from Google’s point of view! Improving users’ search experience is Google’s first and foremost goal. For this reason, he implemented the mobile first algorithm so that sites, in addition to increasing the speed of the desktop version of the sites, also work on optimizing the mobile version of their site and improve the user experience of the audience who use mobile phones to search on Google.
Optimizing site speed and increasing conversion rate
Slow sites kill conversion rates. Conversion rate may not be directly related to SEO, but if you know that according to Google statistics, 47% of visitors prefer sites to open under 2 seconds, you will change your mind! Based on the same statistics, 40% of users will abandon a page if it does not open in 3 seconds. This means that if our site takes more than three seconds to load, we’re losing almost half of our visitors before they even land. This alone is a huge blow to potential conversion rates, as it is highly unlikely that they will return to our site after this experience.
Get to know the Core Vital Web factors for site speed optimization
Now that the importance of site speed optimization in SEO has become clear to us, it is time to get acquainted with Google’s vital core factors for evaluating site speed. Core Web Vital is a set of metrics that Google introduced in 2021 to evaluate key aspects of user experience when a site is loaded. These factors include:
- Lcp (Largest Contentful Paint)
The first and most important measure of Core Web Vitals is the Lcp value of the site. This metric shows how long it takes for the largest site content to be displayed to users. Lcp is used to measure the full rendering time of the main content element of a page. - Cls (Cumulative Layout Shift)
What is CLS? It is an important and user-oriented measure to evaluate the image stability of the site. This measure measures the sudden changes in the layout of the site or so-called jumping during loading time. The lower the CLS, the better the user experience of the site. - Ttfb (Time To First Byte)
What is TTFB? It is called the time interval that the browser connects to the server. This metric measures the exact time between the first connection to the server and the loading of the site’s content. The higher this number is, the longer it took for the site to be displayed to the user. - Tti (Time To Interactive)
Tti is the amount of time a page can be interacted with by the user. This interactivity includes valuable content, the loading time of visible elements and page response to user interaction in 50 milliseconds. - Tbt (Total Blocking Time)
Tbt, along with Lcp, is the most important metric for determining our site’s score in Page Speed Insights. This is a metric that relates to user interaction with the page and measures the amount of time a page is unable to receive input from users.
Optimizing site speed with 7 professional methods
Use cache
Different browsers save a lot of information such as images, JavaScript files, etc., so that the visitor does not have to reload the entire page in future visits. Site cache is a feature that increases site loading speed and helps improve user experience. We can use reliable plugins such as wp-super-cash or w3-total-cash to manage the cache of WordPress sites.
Image optimization
You may not believe it, but reducing the size of site images will significantly increase its speed. Bulky images prevent site speed optimization by loading slowly and filling browser cache. For this, we need to know the size of the images on the different pages of the site and design the images according to those dimensions. Also, in Photoshop software, change the size of the images to the smallest possible value.
Use a high-speed host
The first and most important factor in increasing site speed is choosing a high-speed host. Hosting has a huge impact on slowing down or speeding up a site, and unfortunately, most SEO experts are not aware of this. To buy hosting, even if possible, we should not go to shared hosting, because there are several other sites on a dedicated server beside us, and their use of this resource will slow down our site.
Activate LAZY LOAD
Normally, when we enter a page, the browser starts downloading all the elements and images of the site. With thousands of codes and images, this process may take more than 5 seconds, which causes user fatigue and increases the bounce rate of the site. LAZY LOAD allows the browser to download only the visible parts of the page after entering the site, and to load the lower parts as the user scrolls.
Optimize the Home page
The main page of the site is the most visited page of the site. So its loading fast is more important than any other page. This page should be optimized from the structure to the images and elements. Optimizing the header, footer and sidebar of the site is of particular importance. Also, the icons of different sections of the site should be optimized in terms of the site’s speed reduction factors.
Use a CDN
CDN or content distribution network is a set of servers that are deployed in different parts of the world and their task is to store a copy of our site for users. In this way, when the user wants to connect to our site, the nearest server will send our information to him. Using a CDN is very useful for sites that are hosted outside the country, because it helps to increase the speed of the site.
Take compression of css, JavaScript and HTML files seriously
Most of the volume of each page is made up of css, html and js codes. Optimizing these codes can significantly increase the speed of the site. Google’s suggested tools for compressing these codes are CSSNano and UglifyJS.