SEO support

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What is SEO support?

How can effective SEO support improve the visibility of a website?

SEO stands for Search Engine Optimization and is the all-encompassing process of helping your website rank higher in the search engine results. SEO works by making certain changes to your website in hopes that the search engine will display your website as a top result on the search engine results page; so that when someone searches for something related to your business, your website appears on page 1. SEO is the process that organizations go through to make sure that their site ranks high in the organic results for relevant keywords and phrases. There’s a joke in the marketing world that if you wanted to hide a dead body, you’d hide it on the second page of Google- because who scrolls past the first page?!
The world of SEO is dynamic and ever-evolving, essential in the digital era. This includes thorough keyword research and integration, ensuring meta tags and descriptions are optimized, and producing high-quality, engaging content. SEO support specialists focus on creating a better user experience and offering users something valuable based on their search. Technical aspects, such as improving site structure, mobile optimization, and page speed, are also crucial. As we continue to navigate the digital world, the importance of SEO support specialists cannot be overstated. Effective SEO support can significantly enhance a website’s visibility by optimizing various elements that influence search engine rankings. SEO support can increase the website’s visibility within the search engines, ultimately increasing traffic and developing more sales.

  • Light Seo

    300

    $

    15 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )

    Light Seo

    3600

    $

    15 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )
  • Light+ Seo

    400

    $
    popular

    30 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )

    Light+ Seo

    4800

    $
    popular

    30 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )
  • Premium Seo

    500

    $

    45 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )

    Premium Seo

    6000

    $

    45 pages

    Top Features

    • Meta data audit
    • Title tag suggestions
    • Meta descriptions
    • H1 Suggestions
    • Image Optimization
    • Keyword research
    • *Technical audit ( Site wide )
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Benefits of SEO for small business

How can small businesses implement SEO strategies to compete with larger companies?

Small businesses have smaller budgets and tighter margins than larger corporations — every marketing dollar has to count. Having a basic understanding of SEO will help you make informed decisions about the content you create, the way you structure your website, and the way you approach your digital marketing efforts. SEO is important for all businesses because it can help you get high-quality traffic from search engines without paying for ads. With a strong foundation in the basics of SEO, you’ll be well on your way to attracting new customers and driving business growth through search engines! SEO provides a great return on investment. It doesn’t require costly online ads, bidding for keywords or having to outspend your competition. If your potential customers are searching for goods or services like yours, then you want to outrank your competitors to attract as many potential customers as possible. With close to 7 billion searches being conducted on Google per day, there is massive potential for small businesses to attract website visitors with SEO. Your next customer is searching for your products online right now. If they can’t find you, they’ll do business with a company they can find via an online search. SEO is significant for sales, market confidence and your online reputation, whether you are a multi-million-dollar tech company or a self-employed serviceperson.
These are the reasons importance of SEO for small businesses:

SEO Increases Your Online Visibility

SEO Helps You Reach the Right Audience

SEO Brings Qualified Leads to Your Website

SEO Can Help You Convert Leads

SEO Complements Other Marketing Tactics

SEO Boosts Brand Credibility and Trust

SEO Enhances User Experience and Website Usability

Small businesses can level the playing field with bigger companies by focusing on local SEO strategies, which target customers in their immediate area and boost visibility in local searches. They should leverage long-tail keywords that are less competitive and more specific to attract targeted traffic. Optimizing their website for mobile devices is essential for ensuring a seamless user experience, especially since more users are accessing websites via mobile. Additionally, maintaining an active presence on social media can drive engagement and traffic to their website. Small businesses can effectively compete with larger companies by continuously monitoring and adjusting their SEO strategies based on performance data and staying informed about the latest SEO trends. In conclusion, SEO plays a significant role in customer acquisition, and businesses can benefit from focusing on keyword research, high search engine rankings, local SEO, user experience, and measuring their success.

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Google SEO Ranking Factors to Act in 2024

What are the most important Google SEO ranking factors that websites should focus on?

A ranking factor is a variable that a search engine uses to decide the best ordering of relevant, indexed results returned for a search query. Google is by far the most popular search engine on the planet. Google occasionally explicitly confirms a ranking factor (like HTTPS, or page loading times), but often this is as much as anything to push the SEO industry to change the internet in a direction they’d like. While other methods like social media or email marketing can boost your bottom line, nothing compares to getting the top spot in search results. A Google ranking factor is one of many small pieces of information that Google uses to decide how well a webpage answers a specific search query. Ranking factors can include anything from the number of words on a page, to the time it takes for images to load. Google’s aim is to deliver users with the most pertinent content to address their search queries, while also enhancing their online experience. Websites earn rankings through Google’s algorithm, which takes into account various factors to assess the value, relevance, and usefulness of a response to a search query. Despite having a fully optimized site currently, Google’s algorithm changes could potentially impact your ranking position. To navigate this challenge, understanding Google’s SEO ranking factors is essential. Stick around to learn more!
The most important Google SEO ranking factors that websites should focus on:

  1. High-Quality Content
    It provides significant information that meets user intent, enhancing user commitment and continuation. It also earns backlinks and shares, signaling to search engines that the site is reliable and relevant.
  2. Page Experience
    Page Experience is a set of Google ranking factors that evaluates how users perceive the quality of their interaction with a web page; it involves factors like load time, interactivity, and the stability of content as it loads.
  3. Links
    They assist search engines understand the context and validity of your web pages, influencing your website’s visibility and ranking in search results.
  4. Website Loading Speed
    Slow-loading sites can harmfully impact user satisfaction, resulting in lower search engine rankings and reduce organic traffic as faster sites provide better user experience, leading to higher engagement and lower bounce rates, which are key metrics Google considers for ranking websites.
  5. Mobile-friendly
    Google emphasizes mobile-friendly sites in search results, enhancing visibility and user satisfaction.
  6. Domain Authority
    Higher Domain Authority often correlates with better search engine visibility and organic traffic. It helps Google analyze the overall quality of a website, impacting its power to rank well for relevant keywords and attract more visitors.
  7. Keyword Optimization
    It helps search engines conceive the main topics and themes of your web pages. By strategically incorporating related keywords into your content, you improve the relevance of your website for specific search queries, increasing your opportunities of ranking higher in search results.
  8. Website Structure
    It enhances crawlability, allowing search engines to index content efficiently. A well-organized site boosts user exploration and experience, leading to higher engagement and lower bounce rates.
  9. Website Security
    A secure website with HTTPS encryption is favored in search rankings over non-secure sites. Additionally, if a site is compromised or flagged for security matters like malware, its rankings can be considerably penalized to protect users from potential damage.
  10. On-page Experience
    On-page experience instantly affects user approval and engagement, leading to longer site visits. Elements like page speed, interactivity, and visual stability signal quality to search engines, developing visibility and ranking.

How to improve SEO on google?

How can content quality and keyword optimization improve SEO on Google?

One of the main goals of internet business owners is to increase their site’s SEO and rank first in Google. Nowadays, most people rely on search engines like Google to find what they need and to answer their questions. Website and online store owners understand the importance of continuously increasing their site traffic over time. In this article, we will share effective ways to boost site traffic. Whether you are creating engaging content or adding new products to your online store, attracting visitors is essential for growth. Having a search engine optimized website is essential for the success of your online business. By implementing effective SEO strategies, you can make your website more accessible to search engines, increasing your visibility to your target audience. If you are looking for ways to increase traffic to your site and online store, this article is for you!

Internal SEO principles to increase site SEO : Improving the internal SEO of your site is crucial for ranking higher in search engine results and increasing visibility. Updating and optimizing content regularly can attract more users and enhance the overall user experience. Google values sites that frequently update their content with organic material, making it essential for SEO success. Other actions may have minimal impact on your site’s ranking compared to consistently updating and improving internal SEO.

Things you should observe in internal SEO:

Keyword research and specifying landing pages aligned with the user's search intent.

Creating content for services/products and creating appropriate landing pages based on keyword research

Analysis and continuous improvement of the title tag

Using rich content on pages: photos, videos, PDFs, podcasts, etc. to create more value for users.

The principles of technical SEO in improving website SEO: The most important issue in technical SEO is to create a correct architecture and proper structure on the site for better access by search engines for crawling and indexing the site pages. Also, following the principles of technical or technical SEO will make users have a better user experience when working with your site.

Things you should follow in technical SEO:

Improving site performance or Core Web Vitals

Use the Mobile friendly version

Use the https version in the page address

The role of external SEO in increasing site SEO: In the past, external SEO activities had a great impact on the growth of a website. This was measured (and still is) based on the PageRank algorithm, which is one of the most important Google ranking algorithms, so that the more links a page receives from other domains, the better it ranks in Google’s results. This has caused website owners to receive multiple links from other websites and manipulate search results. Over time, Google updated its algorithm and instead of considering the number of received links, it measured the quality of received links. Still, external linking has its effect on SEO and increasing the ranking of words, but this issue must be done with more sensitivity and precision to have the necessary effect on the growth of your website.

Things you should observe in foreign SEO:

Adhere to Google's rules for external links

Get links (backlinks) from reliable websites related to your field of work

Therefore, to get more people visiting your website and to have more customers, you need to understand how SEO works. Familiarizing yourself with the various strategies for improving your SEO is essential for increasing your site’s ranking. It is important to prioritize maintaining your position in order to receive positive feedback and achieve success in your online business.

SEO Issues

What are some common SEO issues that websites face and how can they be resolved?

Understanding SEO site issues is crucial in order to address and resolve them effectively. Recognizing and acknowledging our own shortcomings makes it easier to find solutions compared to being unaware of any existing problems. Conversely, it’s important not to handle problems in a manner that creates additional complications. This aspect should be carefully considered. If you have an online website and site traffic is important to you, you should know that mistakes in SEO will cost you a lot. For this reason, before doing anything, you should know the rules of SEO and regularly analyze the performance of your website by Google Analytics. As you know, Google constantly changes the SEO rules, and using the previous rules and not being up-to-date will cause you to not get a good ranking in Google and pay heavy costs.
In this article, we explain common mistakes that are used in SEO :

Choosing irrelevant keywords

Choosing the right keywords can help you a lot. Before doing this, be sure to check the SEO of your competitors’ websites. What kind of content do you have for your audience, consider their age group and occupation and think for them. What content have you prepared for your audience to choose your website or business? Don’t choose your keywords too broadly. For example, if you work in the field of design and printing, the keyword “printing” is not suitable for you. This word is general and will not be adopted as a keyword by Google for you. It is better to make your keywords more detailed in order to stay in the Google results list. For example, if you are active in the field of clothing printing, use the keywords “polyester t-shirt printing” or “cotton t-shirt printing”. You can use relevant keywords in your content. Of course, the main goal is to produce suitable content for users. The correct use of other words can have a favorable result.

Overly Long Title/Description Meta Tags

One of the general and practical instructions for the optimal use of the description meta tag is to use no more than 11 words (roughly equivalent to 65 characters) or less in the page title. As you probably know, values higher than this will also be indexed in Google. (But they don’t appear in search results). In the case of meta descriptions, this optimal value is between 100 and 320 characters. Recently, Google increased the number of characters that can be displayed in the search results. So now the probability of the description metatag being too long has been reduced.

Insufficient Page Content

Although there is no specific formula for the ideal number of words on a page, many SEO experts believe that the minimum number for a page should be 300 words. It is quite clear that having more content on a page helps Google understand its meaning better. By increasing the amount of content on the pages, help increase the ranking of the site in Google.

Using multiple H1 headings

H1 heading is like the page title. You are not allowed to use multiple H1s on the same page.

Impact of inappropriate Content Formatting on Website Display

Being in the zero position of Google is very important. But what does the term “zero position” mean? And how is this position obtained? Good content becomes valuable when SERP rules and features are used in it.

Missing high CTR by using duplicate titles

Do not look for similar content in your field of work. When all the titles are the same in a search, it doesn’t matter much to the user and he chooses the first one. So choose your titles in such a way that it is attractive for users and they choose you from the list of results.

Website Speed Issues

Even the smallest delays in loading the site can lead to a decrease in income and traffic from the site. Therefore, testing the speed of the site from different devices is always a must. The slow speed of the site can have many reasons, including the lack of optimization of images, the existence of problems in JavaScript and CSS codes, and other issues.

Difficulties in Mobile Version Optimization

It is very clear that today the use of mobile phones has reached its highest level and if your site is not optimized for mobile, you will easily lose your visitors. Due to the importance of this topic, since 2018, Google included this topic among its important factors for ranking sites. But unfortunately, we still see sites that are not optimized for mobile phones.

If you have any questions about any of the above errors, you can ask our SEO experts in the comments section. Finally, if you find it difficult to understand the mentioned SEO challenges, you can contact us to check and solve these issues on your site.

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E-commerce SEO Support

Is SEO important for E-commerce Website?

SEO is an essential part of online marketing, and it can play a significant role in the success of an e-commerce business.
Did you know that 39% of all e-commerce traffic originates from search engines? This stat underscores the importance of having a well-crafted SEO strategy for your e-commerce website. Without SEO, your brand may fail to capitalize on opportunities for growth. Ecommerce SEO offers a cost-effective way to boost website traffic without having to rely heavily on advertising. Unfortunately, some individuals fail to appreciate the significance of SEO for e-commerce websites. Regardless of the nature of your business, a robust SEO strategy can attract visitors to your site. Keeping up with Google’s ever-evolving algorithms can be a challenge for marketers striving to maintain a strong SEO presence. Updates like Google’s BERT update, EAT principle, and Featured Snippets necessitate e-commerce brands to continuously refine their SEO tactics. In essence, SEO is an ongoing process that requires consistent attention and adaptation.

What should be included in an e-commerce SEO strategy?

Unique Product Descriptions

Your product descriptions should be really interesting to make people want to buy from your store. Writing a good description is very important. It needs to clearly tell customers what they will get when they decide to buy something.

Social Media Marketing

Social media marketing is a good way to spread the word about your business on the internet. Websites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram are great places to tell people about your products and your brand. They can help you get more people to visit your website. You can use these social media sites to get people excited about your business and bring them to your site. This strategy complements the benefits of ecommerce SEO by enhancing brand visibility and audience engagement.

Optimize your images

While having high-quality visuals on your website is important, it does not help with SEO if there are no accurate descriptions or captions written for your images. To improve SEO on your website, add unique textual descriptions to your photos. By doing so, it is more likely for these images to turn up on Google Image Search. This will direct more organic traffic to your site.

Monitor Competitors

To outshine your competition, e-commerce SEO must greatly influence your overall strategy. Knowing what your top competitors do can help you get this done. Look at their sites, analyze them, then develop a strategy.

Keyword Research

Search engine optimization strategies begin with keyword research. A successful search engine optimization strategy involves understanding what people search for when they find their business on a search engine.

Top reasons why SEO is important for E-commerce websites

Compared to other forms of digital marketing, SEO is relatively cost-effective, requiring an investment of time and resources that can yield long-term benefits outweighing the costs. SEO not only increases website visitors but also significantly enhances user accessibility and fosters trust in your online platform. A well-optimized website is like a welcoming and easily navigable storefront in the digital landscape. E-commerce SEO goes beyond boosting search engine rankings; it focuses on delivering valuable, informative, and relevant content to your audience. When users find that your website meets their needs and interests, they trust your expertise and credibility, viewing your site as a reliable information source. To gain a competitive advantage, ensure your website is user-friendly, and your content addresses users’ questions. By improving your search engine rankings, SEO helps grow your online visibility and brand awareness, making it more likely that potential customers will find your business when searching for relevant products or services.

Some e-commerce SEO Facts :

  1. On average, the first result in Google SERP has 3.8 times more backlinks than the rest (2–10).
  2. 33% of small-to-midsize businesses have optimized websites.
  3. On-page content, such as your blog, can increase traffic by as much as 2000%, which can directly impact your SEO ranking.
  4. Video content is 50 times more likely to drive organic search results than plain text.
  5. 75% of people never scroll past the first page of search engines.

Recognizing the significant impact search engines have on our daily lives emphasizes the importance of SEO for businesses. A strong SEO strategy is essential for the success of e-commerce ventures. Enhance your e-commerce website with an effective SEO plan to increase sales and revenue. By dedicating time and effort to improve your SEO, you can elevate your business’s search engine rankings. Implementing SEO techniques will enhance your website’s credibility and authority with search engines, leading to improved rankings and increased traffic. Any manufacturing company looking to enhance online visibility and attract more relevant visitors should incorporate SEO into their marketing approach.

Learn the big mistakes in the SEO of E-commerce sites

Search engines are one of the main ways of tempting customers. 10 to 60 percent of your site’s traffic comes from search engines. This is one of the reasons for the value of SEO for Online shop sites. Some E-commerce sites meet problems with their SEO due to making some mistakes.

  • Rearranging of categories

Multiple online shopping sites frequently update their categories and adjust the user menu accordingly. This can involve adding new categories, removing old ones, or both. These changes can negatively impact the store site’s SEO, as search engines directly evaluate link authority during the indexing and ranking process.

  • Remove pages and URLs

If you delete the content, be sure to redirect it to related pages so that it can rank in the keywords of the new page. If you don’t do this, all the internal links and backlinks of this page will be broken and your users will get a 404 error. But by doing 301 redirect, this problem does not arise and your new page will be ranked in the keywords of the new page.

  • Not considering the UI/UX

User experience is the most important issue in increasing the conversion rate. High conversion rate for online stores means more users buy. But a bad user experience not only affects the conversion rate, but also increases the bounce rate and reduces the time people spend on your pages. As a result, SEO of your site will face many problems. Some online shop sites focus solely on SEO and product quality, neglecting the importance of their site’s appearance and design. However, it’s crucial to understand that users and customers will only make purchases if they have a positive experience on your website. Therefore, continuously optimize the user experience. Utilize tools like Google Analytics, heat maps, and click maps to analyze user behavior. Track which parts of your site users interact with and understand the reasons behind page exits.

32

SEO Service Pricing

How can businesses determine if the pricing for SEO services is justified based on the results?

How is the price of SEO calculated? Today, due to the spread of the Corona virus and many businesses turning to the Internet, this question is often asked by both employers and SEO experts and service providers. The rate of site optimization or SEO can be affected by various factors that we intend to address in this article. 75% of people never get past the first page of search results. This means that 3 out of 4 browsers will find the solution they want on the first page of their search results. By taking the time to understand your customers and the words they use to search for your product or service, SEO can help your business gain exposure to your customers. When this happens, you can expect to increase your site sales. SEO is one of the most common forms of online marketing. If you want to increase traffic to your website, SEO can be your recipe for success. SEO is a continuous and long-term process that has more sustainable results. Don’t think of SEO as a cost; Rather, look at SEO as a long-term investment. SEO brings countless benefits such as developing your business, getting ahead of market competitors, knowing the needs and priorities of potential customers, becoming a market leader, branding and creating trust in customers. Sounds fascinating, doesn’t it?

The importance of knowing the price of SEO

Knowing the price and tariff of SEO is essential for employers who intend to entrust the optimization of their site to a person, group or company; Because by knowing the amount of these costs, they can make the best decision according to their strategies and budget. Also, SEO professionals who intend to do site optimization projects for others should be aware of the price of SEO services so as not to offer unreasonable high fees, or suffer by receiving low wages.

Factors affecting the price of SEO and site optimization

Due to the wide range of campaigns, most SEO projects offer different monthly fees depending on the level of service. These projects can range from working with an hourly consultant to hiring an agency for monthly SEO. In terms of this average, a small business with a 15-page website is usually on the lower end of the spectrum, while an e-commerce store with more than 50,000 products should budget more for SEO. Also, SEO project rates and plans vary from company to company because each business has different needs. Determining the cost of search marketing and SEO for your enterprise business requires careful weighing of various options along with their potential value. That way, you can scale or implement a plan that fits your business.
As mentioned, determining the prices of SEO and site optimization projects depends on various factors such as the type and method of cooperation.

In the following, we will state some of the most important factors affecting the price of SEO :

  • The amount of experience and the quality of the person’s or SEO company’s resume
  • Pricing model (hourly, monthly, etc.)
  • SEO strategies such as the number and difficulty of target keywords
  • The status of existing factors before accepting the project, such as the number and quality of backlinks and content
  • SEO goals

The vital role of content in SEO

How does content production lead to site SEO improvement?

In one of the early days of 1996, in the years when it was still easy to list all internet sites; Bill Gates, the founder of Microsoft, wrote an article on the Microsoft website titled “Content is King!” Published. An article with a memorable title that is still referred to as an undeniable truth. But what did Bill Gates mean by this title? Why is content king? It is easier to answer this question today than it was in 1996; Because today, content is considered the winner in the field of competition with advertisements. As we all know, the purpose of creating content is to increase sales and earn more money. However, how effective is this method? In general, there are 2 ways to increase sales. One is advertising and the other is content production. In advertising and marketing that directly refers to sales, the main goal is to promote the brand, and these days the effect of advertising has decreased significantly compared to the past. Because of this, customers trust it less. But the main policy in content production is to show the solution and meet the needs of customers and users. When users get answers to their questions without watching ads, the foundation of trust is built. The result of this gaining trust is nothing but an increase in sales. While the cost of content production is much lower than advertising and has a stronger effect. Today, we are all content producers in some way. We post and stories on Instagram, we tweet our opinions on Twitter, and we constantly monitor news and information on messengers such as WhatsApp and Telegram and help them spread. In the case of being exposed to content, the situation is much more extreme!
Usually, in articles about the role of advertising and marketing, it is always mentioned that we are constantly exposed to advertising, but this truth is also true about content, and it is even more intense; Because we are often unintentionally exposed to advertisements, but in the case of content, this is completely voluntary. Let’s say you’re driving home from work and staring at a big billboard on the side of the highway in Hammett Highway traffic while the radio is playing commercials. You are completely surrounded by ads here and probably none of them will attract you.
Now suppose you get home and after taking a shower you realize that your skin is not as fresh as it used to be. You immediately pick up your phone, search your problem in Google, open the first site in Google results and start reading its content. You just exposed yourself to content! The site you are reading one of its pages belongs to a pharmacy, which ironically also has a store section on its site. In the content you read, you will find the cause of your problem and the content suggests you to use a certain product to solve your problem and you can buy that product through the link below the article! Just as easily, the pharmacy on the other side of the city, with a store site and content production based on SEO, was more successful than the pharmacy near your home that advertised on the same billboard on the side of the highway. Do you agree that content is king?
Having a site with rich content that is approved by other sites and they are willing to link to that site to complete the description of the contents of their site, will greatly increase the ranking of our site in search engines. The higher the number of these links, the higher the ranking of our site. When linking the pages of your site to other sites, be careful that the contents of both sites are compatible; Because Google may use the content of the site you linked to find you.
The use of internal links, especially if they are from valid pages, are very important in your site’s SEO. Also, never use duplicate content on your site because it will definitely have a negative impact on your site’s SEO. Pay attention to prepare your contents as much as possible and avoid copying the contents of other sites, otherwise you will not be ranked by search engines. On the other hand, content whose text and title are linked like links in a chain have more effectiveness and are considered a bonus. Try to maintain integrity in editing your texts and contents because it is important to be connected with the contents of the site to improve its SEO.
Another point is that content that discusses a detailed topic and thus explains the concept to their audience as completely as possible has more value than texts that are brief and short. If you use external sites to produce your own content, be sure to mention the name of that site at the end of the article. Using images that are related to your chosen texts, in addition to increasing the audience’s understanding of the subject, often increases the site’s ranking in searches. Don’t neglect the power of multimedia messages and use different types of it in your content.

Content production checklist on the site

Although SEO experts do not agree on the number of words in the article, it is better to set the number of words in your articles between 500 and 3000 words.

The optimal number of characters for the title tag is between 50 and 60 characters (keep in mind that usually the name of the site is inserted after the title, which is a relatively large number of characters) and the optimal number of characters for the meta description is between 120 and 150 characters.

After publishing the article, manually index the article through Google Search Console (Google Webmaster) so that it will be indexed faster and get rid of automatic indexing problems.

Use of internal and external linking (to reliable sites and from the desired keywords) in the articles.

Translation of foreign articles should not be word for word. (Google recognizes the literal translation and considers the article copied)

Complete the various tags with appropriate descriptive phrases. (that is, use the so-called long tail expressions in the subtitles)

Not using unfamiliar words that are not searched by users (for example, engine instead of engine and website instead of site) especially in titles.

The URL of each page should be the English translation of the keyword of that article.

Depending on the length of the article, use quality related photos with your business logo imprinted on the corner of the article.

If you are sure about the security of the site, provide the possibility of commenting for your site audience.

Considering that the importance of video marketing is increasing every day, try to use video clips in articles and other parts of your site. (If you have little hosting space, you can upload your video clips on sites such as Aparat and put its code on your site) Before the video, put a description of one or two lines containing key words and encouraging you to watch the video.

It is good if at the end of each article a pdf or word file of the same article can be downloaded.

Keywords should not be repeated explosively in the text. Try to use words related to your keyword in the text.

The appropriate density of the keyword in the text has been mentioned from 1% to 4% in various sources, but you should not involve yourself too much in these issues and write an article that your user will like.

The first paragraph should include a summary of important and practical points that the reader will read in the rest of the text.

There should be "read also" links between the text and links to related articles as much as possible.

The first paragraph should include a summary of important and practical points that the reader will read in the rest of the text.

If the translation of the article is not word for word, there is no need to mention the source in the article. Of course, if you adhere to the principles of copyright, your audience will consider you an honest person!

Immediately after publication, share the post on social networks such as Instagram, Twitter, LinkedIn, Blogger, Facebook or anywhere else you can so that it finds a reader.